Asda has launched a ‘winter warmer’ meal for over 60s this winter priced at only £1.
With the cost of living crisis, we’re all feeling the need to penny-pinch this year – and as we move towards winter, the hot meals we all crave in colder weather will become inaccessible to many.
Because of this, Asda has launched its winter warmer initiative allowing 60s and over to enjoy soup, a roll and unlimited tea and coffee for £1.
This deal will be available in all of Asda’s 205 cafes all day, every day throughout November and December. This joins the ‘Kids Eat for £1’ which has since served 557,000 meals since it launched at the end of June 2022.
“We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income,” said Mohsin Issa, Asda’s co-owner. “We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafes and we’re hoping our new offer of soup and hot drinks for over 60s will prove just as impactful for those who need it most.”
“Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”
Additionally, Asda’s charity The Asda Foundation is offering funding worth £500k to support community groups that are struggling with rising operating costs or increased demand for their vital services in the current climate.
Individual grants for up to £2,000 will be available, with priority given to groups and charities who need assistance with energy costs or who will be running ‘warm banks’ for people who can’t heat their homes to keep warm this winter.
Asda will also be running a ‘Community Cuppa’ campaign, creating spaces for community groups to keep warm this winter with rising energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm, and everyone who attends will receive free unlimited tea and coffee.
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