Words by Abi Scaife
The team behind the ‘Barbie’ movie are creating a girls empowerment initiative, in celebration of the film’s release.
Amazing! Tell me more.
The initiative is part of a collaboration between Mattel, who owns Barbie; Warner Bros, Discovery, and the charity, Save The Children.
The aim of the initiative is to help girls around the world receive the learning resources and support they need to make their dreams a reality.
Anything else?
The stars of “Barbie,” including Margot Robbie, America Ferrera, Kate McKinnon, Simu Liu, and Will Ferrell, filmed a text-to-donate PSA that encourages viewers to text ‘Barbie’ to 707070 and join Warner Bros. Discovery in supporting the work of Save the Children.
In the U.S., the partnership will support Save the Children’s early education, summer and after school programming - while internationally, it will support Save the Children’s girls’ empowerment programming.
Charity check-in
At Smiley Movement, we like to elevate the work of charities across the world. Here are three charities whose causes align with the themes in this article.
The Fawcett Society. This is the UK's leading charity campaigning for gender equality and women's rights. Support them here.
The Diversity Trust CIC. This Community Interest Company, established in 2012 in the UK, has a mission to ‘influence social change to create a fairer and safer society’. Learn more here.
Equally Ours. This s a UK charity that brings together people and organisations working across equality, human rights and social justice to make a reality of these in everyone’s lives. Find out more here.
