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You can get a free bowl of cereal in Morrisons this Easter

Words by Abi Scaife

Morrisons supermarket is giving out free breakfasts to those in need this Easter to help with the cost of living crisis - and all you have to do is give the password.

Tell me more.

For three weeks from Monday 3rd April anyone will be able to go into their local Morrisons' cafe before 11am and get a free bowl of cereal.

The key is to mention Kellogg’s Breakfast Club when they do so.

Both adults and children can choose from a bowl of Cornflakes, Rice Krispies or Coco Pops, with a choice of dairy and non dairy milk.

The initiative will run from 3rd to 24th April, while stock lasts, and aims to support families during the Easter holidays when many school breakfast clubs are unavailable. 

That’s amazing! But, why?

Last week, Smiley News reported on Aldi and Kellogg’s donating milk and cereal to all kinds of places, including cafes and food banks.

This is to help with the cost of living crisis, especially through the Easter holidays, when many children depending on free food from school would normally go hungry.

Chris Strong, Morrisons Café Buying Manger, said: “We know that the school holidays can be a worrying time for families who need to cater for additional meals that would otherwise be covered at school, therefore we are pleased to be joining forces with Kellogg’s to offer our customers a free bowl of cereal when they visit a Morrisons café.”

The free breakfast initiative follows on from the success of the ‘Ask for Henry’ scheme in Autumn 2o022, which saw Morrisons partner with Heinz to give away a free jacket potato and beans in its cafés.

This article aligns with the UN SDG Zero Hunger.

This article aligns with the following UN SDGs

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